Toyota Halftime Hand Off Rallies Support for Sports-Related Causes
Published Wednesday, 21 September, 2011 by Jenny Scott. Categories: News.
September 21, 2011
Toyota Halftime Hand Off Rallies Support for Sports-Related Causes
Toyota to Award Donations During NBC Sunday Night Football Halftime Show Based on Public Vote
TORRANCE, Calif. (September 21, 2011) - Toyota
today announced its "Halftime Hand Off: A Rally for Causes" program
airing on the NBC Sunday Night Football halftime show, which will award a
total of $150,000 to deserving sports-related nonprofit organizations
based on public vote. Carrying on the philanthropic spirit of the 100
Cars for Good and Ideas for Good programs, Toyota's latest community
effort is designed to aid organizations that use sports as a vehicle for
change.
"The Halftime Hand Off program continues Toyota's commitment to the
community," said Bill Fay, group vice president of marketing for
Toyota. "We look forward to recognizing the efforts of many deserving
organizations and supporting them as they strive to change the world."
To familiarize the public with Toyota's previous community
involvement, the past three halftime show segments have focused on the
100 Cars for Good (Sept. 8) and Ideas for Good (Sept. 11 and 18)
initiatives. From there, an introductory video running during the
September 25 halftime show will direct fans to the Toyota Facebook page
to cast votes for deserving non-professional sports associations and
sports-related charities.
Toyota, in partnership with Causes.com, will pre-select eligible
non-profit organizations to participate in the Halftime Hand Off
program. Each week, four organizations will be profiled on the Toyota
Facebook page and fans may vote for the charity they feel is most
deserving of support. The organization receiving the most votes each
week will receive a $10,000 donation from Toyota and will be featured
during the following week's halftime show segment.
Public voting begins on September 21 and will continue throughout
the 2011 NFL season. Voters may cast one vote per day per voting cycle.
Voting is limited to U.S. residents only. To learn more about the Toyota
Halftime Hand Off, visit www.facebook.com/toyota.
Contact(s):
Media Contacts:
Jaymie Robinson Saatchi LA for Toyota (310) 214-6033 jaymie.robinson@saatchila.com Sona Iliffe-Moon Toyota Motor Sales, U.S.A., Inc. (310) 468-6721 sona_iliffe-moon@toyota.com |
About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.comwww.toyota.com or www.toyotanewsroom.com.
Tags:
toyota
philanthropy
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